Solutions

The moments that move your number.

The situations sales leaders bring to us, and the play we run for each. Every one runs on the same three stages: choose the plays worth running, build them from your top sellers, and embed them in every seller’s daily flow.

Win new business

The new product and the new logo: the two sales your team finds hardest to start.

New product

New product: Make the new product the easy sale.

They actually don’t sell it.

Make the new product the easy sale.

Sellers default to what they’ve sold for years. We find the accounts already running the workflow your new product serves, build the conversation your best seller would have, and put it in front of every rep before the call.

Under the hood
Coverage
Accounts tiered by workflow signal for the new product.
Build
A six-phase choreography and talktrack, regenerable as the product evolves.
Execution
A pre-call brief and adherence score on every new-product call.
Also covers
  • Product launch
  • New capabilities
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Prospecting

Prospecting: Be on the day one shortlist.

They chose the shortlist before calling.

Be on the day one shortlist.

Most buyers arrive at the first meeting with criteria and a shortlist already set. The play finds accounts whose workflow signals a need before they go looking, and opens with their problem, not your product.

Under the hood
Coverage
Net-new accounts ranked by workflow signal, refreshed weekly.
Build
An opener that starts in the buyer’s world.
Execution
First touches sequenced for BDRs and AEs.
Also covers
  • Competitor takeout
  • Win-back
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Win the deal in front of you

Most deals don’t die. They wait. These plays get the committee to a decision.

Buying committee

Buying committee: Something in it for every buyer.

One contact is not a committee.

Something in it for every buyer.

Deals stall when one champion carries the case alone. Each play maps the buying group, says what each role needs to hear, and helps your champion take it upstairs.

Under the hood
Coverage
The roles likely in the buying group at each account.
Build
Messages by role, plus what the champion says to their CFO.
Execution
A prompt before each meeting on who is missing.
Also covers
  • Champions who champion up
  • Multi-threading
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CxO meeting

CxO meeting: Walk in with their numbers.

The CFO meeting is tomorrow.

Walk in with their numbers.

Executives give you one meeting to show you understand their business. The play opens in their world, quantifies the cost of doing nothing, and ends on a clear recommendation, so the seller sounds like an adviser, not a vendor.

Under the hood
Coverage
The pressures behind this account’s priorities.
Build
Cost-of-inaction framing and a one-page recommendation.
Execution
Meeting prep with the seller the night before.
Also covers
  • Must-win deal
  • Cost of inaction
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Shorter sales cycle

Shorter sales cycle: Accelerate the deal.

Nine months in. Still no decision.

Accelerate the deal.

Most lost deals don’t go to a competitor; they go to “we’ll decide later”. The play spots indecision early, lowers the risk of the first step, and gives the buyer a smaller, safer yes.

Under the hood
Coverage
Deals flagged where the signal has gone quiet.
Build
Indecision reframes and a bounded first step.
Execution
A next-best-action prompt on every stalled opportunity.
Also covers
  • Stalled deal
  • Deal at risk
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Grow the accounts you have

Your best customers know one of your products. Show each one the next.

Key accounts

Key accounts: White glove for every key account.

Top 100 covered. The next 400 aren’t.

White glove for every key account.

Your top accounts get a bespoke story because a senior seller writes it. We give the next tier the same treatment: each account tagged by the workflow it runs now, with the play and the people that fit.

Under the hood
Coverage
Every named account tagged by workflow and tiered.
Build
Account-level stories drawn from your best plays.
Execution
A daily list of the right five accounts per seller.
Also covers
  • Territory plan
  • Account plans
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Expansion

Expansion: A solution queued for every account.

One product in. Three to go.

A solution queued for every account.

Customers know the product they bought, and sellers stop there. We read which workflows each customer runs, name the next product that fits, and give the seller the conversation that opens it.

Under the hood
Coverage
Whitespace by account, ranked.
Build
Cross-sell plays keyed to each workflow.
Execution
The expansion move surfaced on the account record.
Also covers
  • Cross-sell
  • Partner selling
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QBR

QBR: Turn the review into the next deal.

The QBR is a status update. Again.

Turn the review into the next deal.

Most business reviews look backwards. The play turns the QBR into a forward conversation: what has changed in their business, what they should do next, and where you fit.

Under the hood
Coverage
What has changed at the account since the last review.
Build
A review agenda built around their priorities.
Execution
The next step captured on the record after the meeting.
Also covers
  • Renewals
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Run the team

What leadership decides at the centre, said the same way in every room.

Ramping reps

Ramping reps: New reps, top-rep conversations.

New reps. Old playbook in someone’s head.

New reps, top-rep conversations.

Your best reps know what to say because they learned it the hard way. We capture it from recorded calls and hand it to every new hire, so ramp time is spent selling, not shadowing.

Under the hood
Coverage
The three to five behaviours your top reps use that the rest don’t.
Build
A ramp pack generated from five recorded calls.
Execution
Adherence scoring on new-rep calls, reviewed by Friday.
Also covers
  • New hires
  • New market
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New CRO

New CRO: Your first 90 days, already playbooked.

New CRO. Ninety days to show a plan.

Your first 90 days, already playbooked.

A new CRO has one quarter to show the board a plan and the team a direction. We turn what’s already in your CRM and calls into priorities, plays, pitches and process, so day 90 shows results, not a strategy deck.

Under the hood
Coverage
Priorities: the plays worth running, scored.
Build
Plays and pitches, in your sellers’ own formats.
Execution
Process: the copilot and adherence dashboard, live in the team’s flow.
Also covers
  • Board plan
  • Reorganisation
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Sales enablement

Sales enablement: The process, built into every play.

No process. No enablement. Big targets.

The process, built into every play.

Enablement fails when it lives in a training day and a shared drive. Each play carries the process with it (stage, message, content) in the tools your sellers already use, at the moment they need it.

Under the hood
Coverage
Which plays to run, scored and prioritised.
Build
Discovery framework, talktrack and objection reframers, in Word, Slides, Salesforce or Attio.
Execution
A copilot in Slack, Attio or Salesforce at the moment of need.
Also covers
  • Merger
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Sales kickoff

Sales kickoff: One pitch. Everyone’s own iteration.

One story. A hundred versions.

One pitch. Everyone’s own iteration.

The kickoff lands the story. A month later, every seller tells it differently. The play gives every role and region the same core, adapted to who they sell to, and keeps it alive after the event.

Under the hood
Coverage
The plays that set the year’s story.
Build
One choreography, versioned by role, region and partner.
Execution
Adherence to the story measured on recorded calls.
Also covers
  • New narrative
  • Elevator pitch
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Pipeline review

Pipeline review: See it ahead of results.

What’s really in next quarter?

See it ahead of results.

Pipeline reviews usually tell you what already happened. Plays give you leading indicators (which plays are running, on which accounts, and how closely sellers follow them), so you adjust before the quarter closes.

Under the hood
Coverage
Pipeline attributed to the plays that created it.
Build
Alternative plays ready where coverage is thin.
Execution
The manager dashboard, refreshed by Friday.
Also covers
  • Forecast call
  • Quarter at risk
  • Board meeting
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Not sure which moment you’re in?

Bring us a play idea, even one sentence. We come back within a week with a scored brief, the twenty accounts most likely in workflow, and what your top reps do that the rest don’t.

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